I’m gonna give it to you straight: launching a “too large” product collection is probably the most common mistake I see in my work with creative, product-based brands. Many of us are fueled by passion and creativity (and that’s a beautiful thing!), but it’s also a double-edged sword when we decide to launch a business.…
Tag Archives: product collection
It’s Time for a “Come to Jesus” Moment…
Most of the makers that I work with come at their work from a creative perspective rather than from a business perspective. And that can be an intrinsically beautiful thing as you push the edge of your work and continue to innovate. But that approach can simultaneously hamstring a growing brand. The desire…