I’m gonna give it to you straight: launching a “too large” product collection is probably the most common mistake I see in my work with creative, product-based brands. Many of us are fueled by passion and creativity (and that’s a beautiful thing!), but it’s also a double-edged sword when we decide to launch a business.…
Tag Archives: Brand Story
The Dirty Little Secret Behind “About” Pages
Whenever I discover a new site, I immediately head to the “about” page, because I’m keen on connecting with the brand owner. And the statistics show that I’m not alone in that desire. Web gurus say that approximately 80% of all site visitors click through to the “about” page of a site. An apt analogy,…