Tag Archives: Brand Story

Are you putting a carefully edited product collection out into the world?

Lela Barker

I’m gonna give it to you straight: launching a “too large” product collection is probably the most common mistake I see in my work with creative, product-based brands. Many of us are fueled by passion and creativity (and that’s a beautiful thing!), but it’s also a double-edged sword when we decide to launch a business.…

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