9 responses on “The Dirty Little Secret Behind “About” Pages

  1. Melinda McKee

    Love your tips, and they’re very timely….I haven’t gotten around to even DOING my About page, which I know is a huge omission. I have a particular question though — I continue to wrestle with whether or not I write (not just in “‘About,” but all my marketing) in 1st person singular, or plural. Singular is more accurate since my business = me and not really anyone else, but I have this fear that if clients find out it’s just little ol’ me before I’ve had a chance to wow them, that they won’t give me that chance. (My business is an upscale gift sourcing / custom gift box service.)

  2. Marilyn Schende;

    Lela your article has my brain humming and the links you shared above are sparking new things for rewriting my about page- so excited at the ideas running around. Also sparked some ideas for blog posts. THANK YOU!

  3. Tanya

    I’ve re-read this post about 6,000 times, redesigned and rewrote my ‘About Us’ section. I have never been so proud of it. I cannot thank you enough for sharing your tidbits of knowledge!

  4. Angie Twitchel

    Hi Lela – I saw you at CSW last weekend, but was in the soap lab. I can’t wait to see the virtual presentations of everything we missed. I’m working on a real webpage as we speak, so this is wonderful advice with perfect timing. Thank you for doing what you do! I’m digging in right now!

  5. LeeAnn

    Thank you Lela! I’ve been struggling with getting my new website together and launching my freelance business. This is great, actionable advice and I will put it to good use! I’m also interested in your business model, which brought me here in the first place.
    It’s a ll very refreshing. Thanks again!

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