Tag Archives: Brand Assets

Prioritizing Where to Invest in Brand Development: Behind the Scenes with Hettie Joan

Melissa Wert

    This is a special treat, my friends. I’ve passed the blog baton to Shannon, Lucky Break’s Creative Director and the mastermind behind newly launched lifestyle brand Hettie Joan. I adore working alongside Shannon on Team LBC and I was especially excited to have a front row seat as she rolled up her sleeved…

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How to Build a Press Kit for Creative Brands

Lela Barker

  When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…

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