Managing Intellectual Property Without Losing Your Mind

Lela Barker

Ladies… (and maybe a stray gent?): I am pleased to announce that my next Virtual Class will be ready-for-prime-time on Monday, December 17th. What subject will I be tackling this time?

 

Imitation Isn’t the Sincerest Form of Flattery

 

It’s a story that’s been repeated by entrepreneurs through time immemorial. Your web copy pops up on a competitor’s website. Your unique product idea was just imitated by someone else on Etsy®. Your product photos are for sale on EBay®. Yes, it happens to all of us, but sometimes imitation really isn’t the sincerest form of flattery. This seminar will empower you with knowledge as we define and dissect the various iterations of intellectual property. It will also arm you with a powerful array of tools designed to build a unique brand all your own and defend your brand against copycats and coat tail riders. We’ll give you the blueprints for managing intellectual property without losing your mind, including technologies to automate enforcement and strategies for shutting down imposters without breaking a sweat.

 

Oh yes…if you’ve been in business for a hot minute, then chances are good that you’ve butted heads with the Intellectual Property gods. It happens to the best of us, but creative entrepreneurs are often ill-prepared to tangle with the copyright and trademark beasts.

 

This class is designed to do two things:

a) Teach you how to build a creative brand that doesn’t infringe on the intellectual property of others.

b) Empower you to swiftly + effectively handle incidents of infringement so you can get on with your business.

 

This is where you come in: I’d l-o-v-e to know what ails you in the world of intellectual property. What do you need to know? How can I help? The course outline is done. Class handouts are in development. Graphics are getting the royal treatment as we speak, but I still wanna know: what do YOU wanna know? Leave a comment and I’ll see if I can roll up my sleeves + tackle it in the class. Bonus points: leave a comment and I’ll create a coupon for $20 off (just for you!) when the class launches. xo

 

About the Author

Lela Barker

Lela Barker hails from the deep-and-dirty south (ATL, represent!), where she spends her days helping makers and product designers navigate the pitfalls of product pricing, brand development, and wholesale strategy. She launched her apothecary brand in 2003 and bootstrapped the hell out of that little business to cultivate a portfolio of 1500+ stockists worldwide, generating $12million in revenue and establishing successful distributorships in the Middle East, EU, Scandinavia, and South Korea. Lela is the keeper of a well-worn passport and the maker of the finest lemon meringue pie you’ve ever put in your mouth.

3 responses on “Managing Intellectual Property Without Losing Your Mind

  1. Sindy Anderson

    I’ve heard if you mail yourself copy of your product, picture, etc and do not open it that qualifies as an intellectual property proof so to speak? Is this true? Will it hold up in court?

  2. Donna Maria

    This will be a super class. There are so many misconceptions in these areas, and small business owners get into so much trouble and their best energies are having to be invested in places that wear them down instead of build them up. So glad you will be sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *