We recently finished up a fun little project here at Lucky Break + I wanted to share it with you, too. It’s so important that we, as entrepreneurs, put ourselves “out there.” That effort can take many incarnations: engaging on social media, appearing at retail shows + wholesale trade shows, reaching out to PR professionals + wholesale buyers, entering contests, and/or collaborating with others. As a coach for product-based brands, I’m perpetually encouraging my clients to stretch themselves by putting their brand on the radar of others.
Well, it was time for a taste of my own medicine, I suppose.
Over the last few months, the Lucky Break creative team has been busy writing copy, designing layouts, approving print proofs, commissioning fun brand swag, researching potential collaborators + hand-assembling a press kit mailing of which I’m particularly proud. It was a tremendous group effort, but we put the final polish on them this week. After a sprinkling of good juju + they’re winding their way into mailboxes all around the world.
Our goal was to create a fun package that expresses the Lucky Break personality, establishes my credibility + suggests ways in which we can collaborate with different trade organizations, live event organizers, podcasts hosts + the like. Keep in mind: as a consultant, I’m a service provider who’s selling myself as the product, so there’s a more intense focus on me as a person than most product-based brands would warrant. Nevertheless, I’m hoping that this serves as inspiration for a mailing designed around your tangible product.
Tucked inside a 9×12″ white mailing envelope:
- A square stationery card with a hand-inscribed, personalized message. The cards are decidedly luxe: thick paper stock, gold gilded edges, letterpress gold foil. That’s tucked into a gold-lined envelope + the recipient’s name is handwritten on the exterior. I wanted to make a striking first impression!
- A black linen presentation folder imprinted with my logo in gold foil.
- Tucked into that folder: my press kit, my course catalog, my business card, a doorhanger + a vellum envelope stuffed with entrepreneurial goodness.
- Inside that vellum envelope: two handlettered, custom metallic gold tattoos + a custom-stamped pencil + a pouch of champagne-infused gummy bears. Because… why not?
- I invite you to leaf through a digital copy of the course catalog + you’re most welcome to browse through a digital copy of the press kit, too.
Finally, the exterior of that 9×12″ envelope has a custom address label + a cheeky sticker to tempt the recipient about what’s inside.
Interested in building a press kit of your own? While it’s not absolutely necessary that creative brands have one, they are a lovely introduction to your company + your work. And they provide a deliciously succinct way for PR professionals to understand why you are, what you do + why it matters. I designed a handy checklist to help as you build a press kit.
If you have a press kit you’re willing to share, then please drop a comment below. I’d love to see it! xo