Tag Archives: lela barker

The Lucky Break Calendar – May 2018

Angie Chua

Am I the only one who had to do a double take when I flipped the calendar and it said May? 2018 is rolling along and it’s already time to begin thinking about holidays for the wholesale market. Time – and the holidays – wait for no one my friend.   This month the LBC team…

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Closing Doors and a Meditation on the Nature of Change

Lela Barker

In the fall of 2003, I started an apothecary company. Truth be told: I had no earthly idea what I was doing. NONE. I was in the midst of a messy divorce, taking my first steps as a newly single mama on some pretty wobbly legs. I was broke, scared, and deeply humbled. I was…

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Dissecting the DNA of a Stellar Brand

Lela Barker

If you’ve been around for a hot minute, then you’ve likely heard me preach that good branding is more than skin-deep. It’s more than a good name. Much more than a pretty logo. Truly standout brands are built from the inside out, infusing every facet of the company’s marketing with a strategic focus on the…

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A Sneak Peek Inside My Press Kit

Lela Barker

  We recently finished up a fun little project here at Lucky Break + I wanted to share it with you, too.  It’s so important that we, as entrepreneurs, put ourselves “out there.” That effort can take many incarnations: engaging on social media, appearing at retail shows + wholesale trade shows, reaching out to PR…

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