Tag Archives: product pricing

YOU AREN’T TARGET: A BETTER WAY TO MANAGE BLACK FRIDAY/ CYBER MONDAY PROMOTIONS

Lela Barker

I know, I know. It seems like the entire world is hosting sales of epic proportions for Black Friday and Cyber Monday. This is the season when the whole world loses its damn mind, slashing prices to the bone in an attempt to garner attention. While that may be a wise strategy for Best Buy…

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The Magical Mystery of Volume Discounts

Lela Barker

I’ve fielded this question not once, but twice, in the past¬† few days, so I’m taking that as a cue from the Universe that you, too, might be mulling over how to calculate volume discounts. Here’s my take. 50% is the customary and expected wholesale pricing structure. When an account orders in a quantity that…

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Price-O-Matic is Finally Here!

Lela Barker

  For far-too-many years, I struggled with how to price my products. Late nights of cursing and crying and worrying were commonplace as I wrestled to get a firm grip on raw material, labor and overhead expenses and then extrapolate a competitive pricing structure from those figures. Enter my tech-savvy husband: I sweet talked my…

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Recap: Tennessee Soap + Candle Social

Lela Barker

Last weekend, I spent the day with 60+ bath and beauty entrepreneurs in Nashville, TN. There’s a tangible high to be had when there’s that much synergy in the room and  the Tennessee Soap + Candle Social did not disappoint! I was honored to be asked to keynote the event and I seized the opportunity…

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The 2 Most Frequently Forgotten Pieces of the Pricing Puzzle

Lela Barker

Lately, my LBU students have been deep diving into some important costing exercises, because the first rule of wholesale is that you can’t afford NOT to know your COGS (cost of goods sold).  And this isn’t the sort of thing that you can guess or estimate. This is the very left-brained component of our typically right-brained…

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