As part of my ongoing blog series about emerging wholesale marketplaces, I’ve been exploring the potential of Faire (formerly Indigo Fair). While there’s certainly a lot to love about working with this wholesale platform for artisans, we don’t often hear much about the disadvantages. I set aside for now my hobby of playing 666casino games,…
Category Archives: Featured Content
5 Things I Learned By Opening a Brick and Mortar Shop
Opening a storefront as a maker and product designer is no easy feat! Today I’m here to share the top 5 things I learned by opening a brick and mortar shop. Hi there folks! I’m Angie and I’m a member at Team Lucky Break. In addition to working with some of the planet’s best brands…
YOU AREN’T TARGET: A BETTER WAY TO MANAGE BLACK FRIDAY/ CYBER MONDAY PROMOTIONS
I know, I know. It seems like the entire world is hosting sales of epic proportions for Black Friday and Cyber Monday. This is the season when the whole world loses its damn mind, slashing prices to the bone in an attempt to garner attention. While that may be a wise strategy for Best Buy…
The Dirty Little Secret Behind “About” Pages
Whenever I discover a new site, I immediately head to the “about” page, because I’m keen on connecting with the brand owner. And the statistics show that I’m not alone in that desire. Web gurus say that approximately 80% of all site visitors click through to the “about” page of a site. An apt analogy,…
How to Design a Trade Show Budget
April is all about trade shows here at the Lucky Break blog. Last week, we chatted about how to find the right trade show for you before shelling out the big dollars. This week? It’s all about budget, baby. One of the biggest mistakes new exhibitors make when preparing for their first show is…