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April is all about trade shows here at the Lucky Break blog. Last week, we chatted about how to find the right trade show for you before shelling out the big dollars. This week? It’s all about budget, baby. One of the biggest mistakes new exhibitors make when preparing for their first show is…
There’s no doubt about it: trade shows are pricey affairs. Creative makers are often intimated by the price tag and uncertain of the benefits. This week in my LBU program, we’re exploring trade show strategies and I wanted to share a bit about budgeting for trade shows. Before we get to that, let’s firm…