Today we’re excited to introduce you to Meg Sutton, who founded Belle & Union back in 2011. Now run by Meg and her husband Josh, Belle & Union is well-known in the maker community for their letterpress prints, handmade wrappings, and gorgeous housewares. Brimming with old-fashioned American wit, wisdom and style, all Belle & Union goods are made…
Tag Archives: Trade Show
How to Design a Trade Show Budget
April is all about trade shows here at the Lucky Break blog. Last week, we chatted about how to find the right trade show for you before shelling out the big dollars. This week? It’s all about budget, baby. One of the biggest mistakes new exhibitors make when preparing for their first show is…
How Do You Know if a Trade Show is Right for You?
Let’s get one thing squared away first: a trade show is NOT a big craft show. Craft shows/ farmer’s markets/ maker fairs are incredible opportunities for you to connect with the public to raise awareness of your brand and generate direct-to-consumer sales. Trade shows are designed to raise brand awareness and generate business-to-business sales. So…
How to Create a Trade Show Budget
There’s no doubt about it: trade shows are pricey affairs. Creative makers are often intimated by the price tag and uncertain of the benefits. This week in my LBU program, we’re exploring trade show strategies and I wanted to share a bit about budgeting for trade shows. Before we get to that, let’s firm…