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Let’s get one thing squared away first: a trade show is NOT a big craft show. Craft shows/ farmer’s markets/ maker fairs are incredible opportunities for you to connect with the public to raise awareness of your brand and generate direct-to-consumer sales. Trade shows are designed to raise brand awareness and generate business-to-business sales. So…
Next week’s curriculum unit for my LBU students is all about working with sales reps and exhibiting at trade shows. We’re continuing to explore how to wholesale our products and sales reps are a topic of frequent discussion among creative makers. I’m excited to dive into the issue next week and really work through…