Category Archives: Featured Content

How to Vet an Influencer

Lela Barker

When invitations to collaborate with social media influencers fly into your inbox, it’s often an uphill battle to determine whether working with influencers is worth it. Influencer campaigns are an opportunity to expand brand awareness, drive sales, and build credibility. But ill-designed influencer collaborations have the potential to fall flat and burn money faster than…

Continue reading

Read More