Lucky Break University On Demand

Lela Barker

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Course Content

Lessons Status

Module 1: Preparing Your Product Collection for Wholesale


Module 2: Pricing for Profit and Finding Your People


Module 3: Designing Your Wholesale Playbook


Module 4: The Art of Woo'ing Wholesale Buyers


Module 5: Expanding Your Reach with Sales Reps


Module 6: Mastering the Tradeshow

About the Author

Lela Barker

Lela Barker hails from the deep-and-dirty south (ATL, represent!), where she spends her days helping makers and product designers navigate the pitfalls of product pricing, brand development, and wholesale strategy. She launched her apothecary brand in 2003 and bootstrapped the hell out of that little business to cultivate a portfolio of 1500+ stockists worldwide, generating $12million in revenue and establishing successful distributorships in the Middle East, EU, Scandinavia, and South Korea. Lela is the keeper of a well-worn passport and the maker of the finest lemon meringue pie you’ve ever put in your mouth.