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Unboxing experiences are all the rage these days- and they’re one of my favorite things to help makers and product designers develop through Brick House Branding. The “unboxing” experience is the process of a customer opening and unpacking a delivery from your company. And it’s a rich opportunity to cultivate brand loyalty. However, is it…
We’re wrapping up this installment of our “Where Are They Now?” case study series following Brick House Branding graduates with a salute to a fellow southerner. Mary has had racked up thousands of Etsy sales and she’s busier than ever- attending trade shows and opening a retail store, too! BHB wasn’t easy for her, but…
Some days I think that Marja Germans Gard of MGG Studio has more style in her pinky finger than I have in the whole of my body. She happens to be the maker behind Lela’s favorite daily earrings (she’s on her fourth pair!), and Team Lucky Brek was honored to welcome her into Brick House…
Think that Brick House Branding is simply for consumable brands like candles, soaps, cosmetics, or specialty foods? Or that you need to be based in the U.S. to work with Lela to grow your brand? Meet Lulu, who’s breaking the mold in virtually every way possible! Lulu tagged into BHB in late 2017 while living…
There are some interesting trends and patterns in the world of brand development and the experience of coaching hundreds of product-based brands through the process has laid those bare for Team Lucky Break. Cheryl of 86 & Norman was battling several of the more common beliefs about branding, namely… If you’ve named the company, then…
