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Instagram may be the golden child of social media among artisan brands, but Pinterest holds some serious firepower. In fact, 83% of weekly Pinners have made a purchase based on content they discovered from brands on Pinterest. With 400 million monthly users, Pinterest is worth more than a passing thought. I recommend that every artisan…
I’m excited to launch a new blog series, introducing you to some of the brands I have the honor of working alongside in the Think Tank, my mastermind for product-based brands. This community of savvy action takers inspires me every day, and I’m hoping that by sharing a peek inside their entrepreneurial journeys, they’ll add…
THE BENEFITS OF STARTING A PRODUCT SUBSCRIPTION BOX Subscription models have significantly changed the face of e-commerce over the past few years. Every time you turn around, there’s a freshly published study or a seasoned marketing strategist singing the praises of product subscriptions. But is all that buzz warranted? Peel back the curtain, and you’ll…
SPEAKING UP FOR JUSTICE AS LEADERS + BUSINESS OWNERS While racial justice has been smoldering for years, the reality of our current situation has suddenly rocketed into the psyche of many Americans. Much of the last month’s screen time in America was dedicated to videos showing the use of unjustified force against black bodies, resulting…
It’s a post-Covid-19 world, and we are outlining 10 Ways Retail Could Change After the Pandemic. Remember when we could eat dinner in an elegant restaurant with an attentive waiter dutifully refilling our wine glasses when we got down to the last sip? Or when we gathered in stadiums for baseball games and gymnasiums for…
