Brand Love Language Part 1: Rainbows + Frosted Cupcakes

Lela Barker

As a creative entrepreneur and former small beauty manufacturer, I often find myself pondering product names and descriptions, blog content and social media posts on behalf of my business. I liken the process to writing a love letter or perhaps even a little flirting. After all, I’m aiming at the hearts and minds of my current and future clients with the powerful weapon of language. When done well, this weapon can melt hearts and turn looky-loos into loyal buyers. When done poorly, trite, lack-luster content is like kryptonite to sales.


Sometimes words seem to flow effortlessly from my thoughts, but often times they don’t. That’s why I’m especially excited to kick off this new five-part blog series … for those times when inspiration seems fleeting and you need a bit of guidance kickstarting the creation of your own love language.


As I found myself struggling to find the right words, I began creating a toolbox that eventually grew to more than 1,000 alluring, creative and colorful words that I could run to for inspiration. Now I’m sharing that treasure box of words with you! Over the course of the next 5 weeks, I’m going to share these words along with my favorite resources for adding more woo-worthy words to your arsenal. I’ll also show you how to use the toolbox for brainstorming and finding unique business and product names that aren’t already taken.


By the end of the series, you’ll be armed with a useful resource of rich and lively words that I hope will have you flirting a little with your clients, too.


Part One: Rainbows + Frosted Cupcakes


Clients are thirsty for little love snacks in the form of rich and colorful copy. Buyers want to step into your world and imagine, believe and feel invested in your brand story and only you can invite them in.


In today’s installment, I’m offering lists of words worthy of features in a candy-colored catalog from Kate Spade or in the sinful descriptions of treats in a Sprinkles bakery menu. Delve into rainbows and frosted cupcakes and discover a list of words that describe food, desserts and sweets as well as a collection that conveys the wonderful world of color. Take a moment to gnaw on these words and highlight the ones that seem to resonate with you. Those are the gems that will likely resonate with your audience, too.


The most important thing to remember as you grow your toolbox and master your brand love language: keep your writing fresh, creative and original. While I hope these words are inspiring, the process of finding and maintaining your brand’s authentic voice is an essential journey if you desire long term success.


Additional Resources to Grow Your Toolbox


Looking for more word-spiration? Try searching for a word at and see what similar words you discover. Or, head over to Wordnik, the ultimate word-list resource with more than 30,000 lists contributed by readers. I’ll be back next week to share the next installment for your toolbox!


CLICK HERE to download the word lists from Part 1: Rainbows + Frosted Cupcakes


What are some of your favorite words to create rich, colorful product descriptions?


About the Author

Lela Barker

Lela Barker hails from the deep-and-dirty south (ATL, represent!), where she spends her days helping makers and product designers navigate the pitfalls of product pricing, brand development, and wholesale strategy. She launched her apothecary brand in 2003 and bootstrapped the hell out of that little business to cultivate a portfolio of 1500+ stockists worldwide, generating $12million in revenue and establishing successful distributorships in the Middle East, EU, Scandinavia, and South Korea. Lela is the keeper of a well-worn passport and the maker of the finest lemon meringue pie you’ve ever put in your mouth.

One response on “Brand Love Language Part 1: Rainbows + Frosted Cupcakes

Leave a Reply

Your email address will not be published. Required fields are marked *