A few weeks ago, I published a blog post which examined some of the most popular e-commerce software systems for product-based brands. That post sparked lots of conversation and spurred more comments than any other post in the history of this blog! As I poured over your comments, I noted a slew of questions…
Category Archives: Wholesale Strategy
Which E-commerce Platform Is Right For You?
For the love of all things holy: Please choose your e-commerce platform first, and then find a designer skilled in the development and design of that particular platform. Too many of us chose a designer we love and then develop an e-commerce site on whatever platform the designer is most comfortable with. The problem?…
A Friendly Tutorial on those Vexing UPC Codes
In my work with makers and product designers, I field questions each week about those mysterious UPC codes… What is a UPC code? Do I need UPC codes? What does a UPC code do? Where is the best place to get UPC codes? I decided it was high-time that I rolled up my…
The Problem with Selling on Handmade at Amazon
NOTE: This article was originally published in 2016. The information presented was accurate at that time, but both Etsy and Amazon fee structures have changed over time. What hasn’t changed during that timeframe? My opinion that artisan and luxury brands are best served by avoiding Amazon. I’ve published an addendum to this post in 2020,…
Does Lush have a patent on bath bombs? UPDATED
I’ve seen this question in a few of my Facebook business groups not once, but twice today, so I have a sneaky feeling that there’s an internet forum somewhere with a smoldering debate about one of the most popular beauty products to emerge in the last few decades! Intellectual property is a particular passion…