Of all the things I’m asked, I hear one query far more frequently than most others: “Pray tell, how am I supposed to get shops to notice me + feature my work?” If I had a dollar for every time I was asked, I’d been sunning myself on a yacht in Ibiza while…
Category Archives: Wholesale Strategy
Are You in the Midst of a Summer Sales Slump?
I’ve heard some rumblings of late that summer sales are a bit less than stellar for many makers. If it’s any consolation, summer sales are always painfully slow at Bella Lucce (my beauty brand). In fact, they’ve been consistently sluggish each of the 11 summers I’ve been in business. While these dips can prove…
LBU’s Results Speak for Themselves…
My “LBU: Secrets to Wholesale Success” is a results-driven, how-to-wholesale program developed especially for makers. I firmly believe that there’s no better way to understand the value of the program than to hear from LBU alumni themselves! See below for the results of exit survey given to Spring 2014 Alumni… and FYI: 100% of participants responded,…
How to Design a Trade Show Budget
April is all about trade shows here at the Lucky Break blog. Last week, we chatted about how to find the right trade show for you before shelling out the big dollars. This week? It’s all about budget, baby. One of the biggest mistakes new exhibitors make when preparing for their first show is…
How Do You Know if a Trade Show is Right for You?
Let’s get one thing squared away first: a trade show is NOT a big craft show. Craft shows/ farmer’s markets/ maker fairs are incredible opportunities for you to connect with the public to raise awareness of your brand and generate direct-to-consumer sales. Trade shows are designed to raise brand awareness and generate business-to-business sales. So…