One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. There’s a distinct art to pitching and my curriculum teaches makers how to woo…
Category Archives: Wholesale Strategy
The 8 Benefits of Wholesale for Makers
Many of you may know the lovely and talented Jessika Hepburn of Oh My Handmade. In case you don’t: she runs a fantastic community that delivers information and support to makers and creative entrepreneurs. She’s one of my favorite people on the planet and Jess flew down from Nova Scotia earlier this month to…
Ten Ways to Keep Your Wholesale Accounts Happy
Let’s put on our shopkeeper hat. Being a “maker” is so firmly entrenched in our psyche that we often lose site of all the other angles. We’re so busy designing and creating and costing and promoting and paying that we often fail to take an objective look at the purchasing experience through the eyes…
How to Create a Trade Show Budget
There’s no doubt about it: trade shows are pricey affairs. Creative makers are often intimated by the price tag and uncertain of the benefits. This week in my LBU program, we’re exploring trade show strategies and I wanted to share a bit about budgeting for trade shows. Before we get to that, let’s firm…
Are You Ready to Work With Sales Reps?
Next week’s curriculum unit for my LBU students is all about working with sales reps and exhibiting at trade shows. We’re continuing to explore how to wholesale our products and sales reps are a topic of frequent discussion among creative makers. I’m excited to dive into the issue next week and really work through…