Category Archives: Wholesale Strategy

How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)

Lela Barker

  One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective.  There’s a distinct art to pitching and my curriculum teaches makers how to woo…

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The 8 Benefits of Wholesale for Makers

Lela Barker

  Many of you may know the lovely and talented Jessika Hepburn of Oh My Handmade. In case you don’t: she runs a fantastic community that delivers information and support to makers and creative entrepreneurs. She’s one of my favorite people on the planet and Jess flew down from Nova Scotia earlier this month to…

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How to Create a Trade Show Budget

Lela Barker

  There’s no doubt about it: trade shows are pricey affairs.  Creative makers are often intimated by the price tag and uncertain of the benefits. This week in my LBU program, we’re exploring trade show strategies and I wanted to share a bit about budgeting for trade shows. Before we get to that, let’s firm…

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Are You Ready to Work With Sales Reps?

Lela Barker

  Next week’s curriculum unit for my LBU students is all about working with sales reps and exhibiting at trade shows.  We’re continuing to explore how to wholesale our products and sales reps are a topic of frequent discussion among creative makers. I’m excited to dive into the issue next week and really work through…

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