Meet the Maker – Jason and Cara Hibbs of Oh, Little Rabbit

Chloe Tate

This week in our ongoing Meet the Maker series, we’re getting to know Jason and Cara Hibbs, the passionate, talented team behind Oh, Little Rabbit!


Meet the Maker: Oh, Little Rabbit


LBC: What inspired you to take your leap as an entrepreneur?

Jason and Cara: Cara’s passion to create art in a meaningful way.


LBC: When you first got started, how did you envision your business would be defined?

Jason and Cara: At the very beginning, this seemed like it would be more of a hobby!  But as we started selling items on Etsy, it really took off and became a full-time investment.  So while we didn’t really start with a specific vision, we have grown with the business as it has evolved over the past few years.


LBC: How would you describe what you create?

Jason and Cara: Unique screen printed home goods and apparel.


Meet the Maker: Oh, Little Rabbit


LBC: Where can we find your products?

Jason and Cara: You can find our products on the Oh, Little Rabbit website and Etsy shop, as well as in our sister shop, Bourbon Moth ( website and Etsy). Lots of independent shops also carry our products – here, locally, and even as far away as Singapore and Australia!


LBC: Walk us through your typical work day.

Jason and Cara: Having our own business spoils us a bit, because we get to set our own schedule. We start most days out in the shop printing Etsy and wholesale orders while listening to folk music and discussing scotch, and then we package everything up as a team to ship out.


LBC: What are 3 things makers should think through when they initially decide to start a business?

Jason and Cara: We firmly believe in creating something you love and are passionate about, instead of just having the mindset of ‘what product would sell the most?’  Making something meaningful is so much more rewarding!  The people you surround yourself with is also important, and it’s been wonderful creating this business with each other and the support of friends and family.  Lastly, you have to think long term. Sometimes something will be fun to make the first time, but you have to ask yourself if it will still be enjoyable the hundredth or thousandth time.


LBC: When you’re overwhelmed, what brings you back to focus?

Jason and Cara: We are lucky to live about an hour away from the coast, and that’s usually where we go when we need to refocus!


Meet the Maker: Oh, Little Rabbit


LBC: Tell us about a few of the best business decisions you’ve made to date.

Jason and Cara: Deciding to jump in full-time was a very rewarding leap of faith.  We’re so glad we fully committed to Oh, Little Rabbit and invested our time into growing it as a company!  We also hired our first employee this year, and that has been helpful as the business has been growing so quickly.  You realize that you can’t do it all yourself, and that’s fine!


LBC: Please share one mistake or obstacle from your business experience. How did you bounce back/overcome it?

Jason and Cara: There have been a few times when we’ve thought a new product would be successful, and it would kind of flop.  You just have to let it go and keep trying new things until you find your niche.


LBC: Is there a cause or organization that you contribute to that you’re particularly passionate about?

Jason and Cara: We recently adopted our son, Iver, and have a soft spot for other couples going through adoptions.  We have donated to a lot of fundraisers for couples, and charities that provide resources for them.


LBC: What are 3 essential resources in your business toolbox that you can’t do without?

Jason and Cara: Our accountant, for sure.  We don’t know what we would do without her.  And time off has been very important, because we come up with some of our best ideas and work while we’re taking a break!  A solid social media presence has also been a very important resource over the years.


Meet the Maker: Oh, Little Rabbit


LBC: Suppose we had a time machine. If you blasted ourselves forward a few years, where would we see your company?

Jason and Cara: We’re in the middle of expanding our shop right now and we just launched a sister shop, Bourbon Moth, which sells custom reclaimed woodwork.  With all of the new projects, things will be changing a lot in these next few years!  We hope to keep growing and adding new images, and are excited to see where it all takes us.


LBC: What’s one thing you would eat, if you could only eat one thing for the rest of your life?

Jason and Cara: Jason loves pasta, and Cara would live on fish and chips.


LBC: What’s your spirit animal?

Jason and Cara: We weren’t sure, so we took the first online quiz we found… Jason is a tiger and Cara is a wolf.  We’re not going to question it.


LBC: If you were given a million dollars, but were not allowed to keep a single penny for yourself, friends or family, how would you spend it or give it away?

Jason and Cara: Putting wells in Africa, or funding other people’s adoptions!


Thank you, Jason and Cara, for sharing your talent with us!  We absolutely love your line and we look forward to all the wonderful things ahead for Oh, Little Rabbit and Bourbon Moth! We’re cheering you on…



Want to see your brand featured in our continuing “Meet the Maker” series? Drop us a line: hello AT Please use “MEET THE MAKER” as the subject line and be certain to include your web address. We look forward to hearing from you!


About the Author

Chloe Tate

Once described as “relentlessly cheerful,” Chloe is a lover of all things colorful and practically every fruit known to man. She lives in Atlanta and divides her time between supporting Lucky Break clients, keeping shop at a local artisan market, and event planning for business conferences. She’s also working on the launch of her skincare line while finishing her degree in Organizational & Leadership Studies. True story: Chloe shares 50% of Lela’s DNA and is poised to inherit her obscenely large shoe collection.

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