This week in our ongoing Meet the Maker series, we’re getting to know Lynn, the woman, mother, and big hearted entrepreneur behind the brand Emma’s Friends Soaps & Lotions. This is a brand that is near and dear to our heart and we absolutely adore what Lynn is working towards, and working for. LBC: What…
Tag Archives: Entrepreneurship
A Tale of Two Customer Service Experiences
I’m neck-deep in the creation of my forthcoming branding class, which mean that I’ve spent hundreds of hours over the last six months reading, researching and meditating on how brands get traction in the marketplace and build loyalty among their customers. This week, I encountered two radically different experiences as a customer, each of which…