After many months of feeling like we were wrapped in a cocoon awaiting our next evolution, I’m thrilled to share that the new Lucky Break website is officially live! Technology is forever changing we’re committed to staying on top of the curve. This is our third site iteration since 2012… whew.

Two years ago, we set out on a mission to refresh the site design while adding some fancy new features and improving the online experience of our clients. We made the decision to move to the WordPress platform in the summer of 2017, but it took more than a year of crisscrossing the country interviewing agencies to “find our people” and almost another full year of active design and development to bring us across the finish line.

We’re thrilled to have completed the marathon late last week and we’re still spraying each other with champagne in celebration! Here’s a peek inside some of my favorite features of this mondo-sized project…

INSTANTLY DISCOVER CUSTOMIZED RECOMMENDATIONS

We often hear from product-based brand owners that they know they need help, but they’re not sure where to start digging in or how we can help. We brainstormed a way that would enable you to confidentially, at any day or hour, explore solutions to your most pressing needs- and an online quiz was our best solution. These quizzes are all the rage, but we analyzed dozens of them and were disheartened to discover that most were little more than marketing tools, either to lure you into joining a mailing list or to provide data to the quiz creator about how to better market to you. We’re having none of that!

We created a simple quiz (which is powered by complex logic maps) to direct you to the right resources. It doesn’t sign you up for anything, and your data is blind to Team Lucky Break, so you can answer with confidence and without fear of being hounded or manipulated. Click below to take the quiz and take out for a spin yourself!

PRICE-O-MATIC IS NOW AVAILABLE FOR LESS THAN $20

My celebrated pricing strategy software was one of Lucky Break’s very first offerings. The first iteration was designed by my (uber-patient) husband and we’ve continued to add features and build functionality over the past 5 years. But there was no free trial and the $199 price tag put the program out of reach of the entrepreneurs who needed it most.

I’m so excited to share that Price-O-Matic is now available on a subscription model at just $18 per month, and you can cancel at any time! The 90-minute pricing workshop that accompanies the software is worth far more than $18, so this is a sweet, sweet deal. I invite you to hop on the Price-O-Matic train and see what the buzz is all about.

P.S. If you’ve previously purchased Price-O-Matic before we made the switch, then absolutely nothing changes for you. You’ll continue enjoying lifetime access (and any future updates) for the one-time licensing fee that you paid when you initially reserved POM. Hooray!

MEET TEAM LUCKY BREAK

As my team has grown over the last few years, it’s been populated by brilliant, passionate women who understand product-based businesses intimately… because they’ve launched one themselves. Melissa, Chloe, Helen, and Angie bring so much wisdom and enthusiasm to the table and I want the Lucky Break community to get to know them better. Now you can see their shining faces, read their bios, and even listen to their playlists on our new “about” page.

THE OFFICIAL LAUNCH OF THE THINK TANK

I’ve been dreaming up a mastermind for more than a year: a trusted space where generous, like-minded, product-based entrepreneurs can support one another by sharing resources, offering feedback, discussing industry trends, and growing their business side-by-side. That dream became a reality through the Think Tank, a monthly mastermind group that’s now open for enrollment. More than 100 entrepreneurs took the leap with us during a brief beta run on our older site, and now I’ve rolled out the red carpet for everyone!

There are two membership tiers available with varying benefits- both are a fantastically valuable, shockingly-affordable investment that begins at just $49 and is cancellable at any time. I invite you to read more about the Lucky Break Think Tank and grab your seat.

THE CREDIT REEL

A deep bow of gratitude to the souls that made this project a reality:

• The team at Nicely Built, with special thanks to Savannah for the gorgeous design and Natasha for the patient programming.
• The JH Media team, especially Jesse and Cristian, who rebuilt our beloved Price-O-Matic for the ground up.
• The amazing photography prowess of Melissa Schollaert, whose lens captured our best selves and whose coordination made our big brand shoot a breeze.
• Helen, Angie, Melissa, and Chloe of Team Lucky Break who exhaustively tested functionality, wisely advised, painstakingly loaded classrooms full of content, and patiently migrated customer accounts. On more than one occasion, they also replenished my enthusiasm when I was running on fumes in the last few months of the project. You ladies are rock stars and I’m so honored to work alongside you every day!

WHAT DO YOU THINK OF OUR NEW DIGS?

We’d love to hear from you! Leave a comment below to share your thoughts. Having trouble logging in or worried that something’s missing from your personalized classroom? Contact the team and we’ll be happy to help.