Color is essential to our perception. It can effect our mood, the clothes we wear and the things we eat. It can evoke pleasant or awful memories, make us more or less desirable and – yes, can even influence how we spend money. Studies from web analytics firm, Kissmetrics, report that a whopping 85% of shoppers say that color is a primary reason why they buy a particular product. So if you ever doubted the power of color in your packaging, branding and marketing collateral, you shouldn’t now.
Starting next week, I’m going to delve into a two-part series covering the secret language of color. I’ll be sharing tips + best practices for selecting colors that boost sales, including my secret weapon for creating winning color palettes that stir positive emotions (read: make customers fall in love with your brand + buy lots of products). In the meantime, I’ve created a colorful desktop wallpaper for you to enjoy and use to meditate on the topic of how your brand’s colors are playing a hand in building your empire.
CLICK THE ABOVE IMAGE to download a zip file of the FREE wallpaper in multiple sizes to choose from. Once downloaded, unzip the file and locate the image in the size of your screen resolution. Save that image to your desktop + enjoy! Don’t know your screen resolution? Check out this Wiki guide for tips. I’ll be back next week to share the first installment of this series.