Shall I save a seat for you at 2×4 Live?

Lela Barker

In 2008, I was summoned to Washington DC to serve as a small business advocate before Congressional members who were debating an overhaul of federal cosmetic regulations.  Little did I know how drastically that trip would change my life!


2x4 live


Somewhere between dashing down the halls of Congress and sweating my ass off around the FDA offices in DC in the middle of summer, the seeds of some of my most important relationships were sown. Donna Maria of Indie Beauty, Anne Marie of Brambleberry, and Kayla Fioravanti of KaylaFioravanti (celebrated writer + former owner of Essential Wholesale) and I became more than partners in a legislative crusade… we became dear friends.


In the 7+ years that have ensued, we’ve become accountability partners and support systems for one another. We’ve celebrated the births of babies, marked the passing of loved ones, toasted accomplishments in our personal and professional lives, and gotten into some fantastically naughty fun (Cocktails with comedian Tom Green? Check. Tattoos in Mexico? Check.)  I had no idea how pivotal a “tribe” was in business until I had one- a team of people to cheer me on, hold my feet to the fire, provide solid guidance in times of tumult, and a support system who’s always ready to raise a toast to a job well done. We truly “get” each other and these relationships have become some of the richest of my adult life.



2x4 live


Which is why I’m ridiculously excited to share a “secret project” that the ladies and I have been quietly planning for  months.  We’re hosting an intimate gathering of makers + shakers in sunny Nashville, TN for two days of empire-building goodness.  Kayla, Anne Marie, Donna Maria and I have very different areas of strength and you’ll benefit from time with each of us.


A mix of wisdom-filled workshops, enlightening panel discussions, and small group breakouts, 2×4 Live is a once-in-a-lifetime gathering designed to propel your business forward under the mentorship of three of the most dynamic and successful business women I know! Collectively, we’ve spent more than 50 years as entrepreneurs and we’ve launched more than two dozen brands. Together, our companies have generated more than 9 figures in revenue (yes, that’s $100million+), and we’re really eager to share the ups + downs, the ins + outs of building a business with a determined group of makers on the move.


We have a very special weekend on tap and I’d love to save a seat especially for you. Seating is extremely limited and almost 50% of tickets have been reserved in the first 48 hours, so I don’t recommend waffling on this one.  Grab a spot and mark your calendar for 2 days with 4 mentors for one business-changing weekend!


Snag your spot before they’re gone…

About the Author

Lela Barker

Lela Barker hails from the deep-and-dirty south (ATL, represent!), where she spends her days helping makers and product designers navigate the pitfalls of product pricing, brand development, and wholesale strategy. She launched her apothecary brand in 2003 and bootstrapped the hell out of that little business to cultivate a portfolio of 1500+ stockists worldwide, generating $12million in revenue and establishing successful distributorships in the Middle East, EU, Scandinavia, and South Korea. Lela is the keeper of a well-worn passport and the maker of the finest lemon meringue pie you’ve ever put in your mouth.

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