Meet the Maker – Erin of Dear Edna

Chloe Tate

I recently partnered with my dear friend (and branding genius) Jessika Hepburn of Oh My Handmade to give away a seat in my LBU program. Did you hear me? I said “give-it-away.” But I was so blown away by the amazing responses that I gave away not one but TWO seats. Because you all are kind of amazing like that…


My first seat went to the lovely Erin of Dear Edna. Have you laid your eyes upon her reversible aprons? Pure genius.


reversible apron


Did you see her adorable zippered pouches…




… or her coffee cup cosies? *swoon*



When I let Erin know that she’d scored a spot in LBU, this is what she had to say: “This couldn’t have come at a better time for me and my business. I’m super excited to dive in headfirst and learn everything there is to know about wholesale. Thanks so much, Lela, for the opportunity to seriously step up my game!”
I’m excited to help Erin step up that game and I’ve love to have you join us. There are just 5 spots left for the summer semester and LBU won’t be offered again until early 2014, so now is the perfect time to secure your seat and grow your business!

P.S. Erin = adorable. 🙂


About the Author

Chloe Tate

Once described as “relentlessly cheerful,” Chloe is a lover of all things colorful and practically every fruit known to man. She lives in Atlanta and divides her time between supporting Lucky Break clients, keeping shop at a local artisan market, and event planning for business conferences. She’s also working on the launch of her skincare line while finishing her degree in Organizational & Leadership Studies. True story: Chloe shares 50% of Lela’s DNA and is poised to inherit her obscenely large shoe collection.

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