Price-O-Matic is back online + your data remains secure! 🎉
I recently launched a new blog series, introducing you to some of the brands I have the honor of working alongside in the Think Tank, my mastermind for product-based brands. This community of savvy action takers inspires me every day, and I’m hoping that by sharing a peek inside their entrepreneurial journeys, they’ll add a bit…
In the midst of crowded marketplaces, why do some companies seem to garner all the buzz, collect raving fans, land on the shelves of the most amazing stores, and the pages of the most coveted magazines, while other brands are perpetually treading water? The key lies in strategic brand development that sees, affirms, and reflects your target audience. Enrollment in this 9-week brand development mentorship will re-open on June 23 for the fall 2020 semester!
We’ve been consuming an extraordinary amount of input and sharing a lot of resources as of late around all things COVID-19. Sprinkled amongst the barrage of bad news that I unleash when I open my internet browser each morning, I’ve found some promising rays of light. I’ve found my heart gravitating towards stories about small…
There are some interesting trends and patterns in the world of brand development and the experience of coaching hundreds of product-based brands through the process has laid those bare for Team Lucky Break. Cheryl of 86 & Norman was battling several of the more common beliefs about branding, namely… If you’ve named the company, then…
I *love* a good transformation. And my favorite kind of professional transformations are those that are sparked by personal transformations. Such is the case with Rebekah, who overcame imposter syndrome to step into her power as a Latina woman, both as a human and as a brand, too. I can’t wait for you to meet…