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As part of my ongoing blog series about emerging wholesale marketplaces, I’m highlighting the benefits of Faire (formerly Indigo Fair). And there’s certainly a lot to love about working with this wholesale platform for artisans, from the perspectives of both a maker and a retailer. Faire has ambitiously harnessed technology to create advantages for all stakeholders in…
Virtually every creative entrepreneur that I’ve ever worked alongside could benefit from an infusion of cash, fame, and free training. I mean, who wouldn’t enjoy a bit of all-of-the-above? Lucky Break clients have an awesome track record of winning business competitions designed especially for makers and product designers. Want a few examples? …
You’ve likely heard the expression that “beauty isn’t skin deep,” yes? It’s meant to convey that what we value about an individual is deeper than superficial beauty. I believe that’s true not just for people, but for brands, too. Through my work with makers and product designers, I’m introduced to new product-based brands…
Craft shows bring together three of our very favorite things: artisan products, amazing people, and good food! They provide a unique opportunity to meet the makers behind the brands while supporting the local economy, cultivating community, and celebrating shared values. Modern craft shows are a far cry from the dusty church basements of old. Think:…
When invitations to collaborate with social media influencers fly into your inbox, it’s often an uphill battle to determine whether working with influencers is worth it. Influencer campaigns are an opportunity to expand brand awareness, drive sales, and build credibility. But ill-designed influencer collaborations have the potential to fall flat and burn money faster than…