What Kinds of Brands Does Lucky Break Work With?

Lucky Break recently celebrated its fifth birthday (damn, that makes me feel old!). It’s sometimes hard for me to believe that I began this journey that many years ago! For a long time, I believed that my first company (an apothecary brand catering to the spa market) was the alpha and omega of my career. It was my one and only plan. I was obsessed with building an empire… reinventing myself from single-mom-on-food-stamps to self-reliant-role-model-for-my-girls.

But after spending a decade building that skincare company, I launched Lucky Break to help other makers and product designers avoid some of the pitfalls I had become snagged in as I grew my business. I had made so many mistakes (sooooo damn many) in those early years and I relished the thought of helping other entrepreneurs avoid some of the landmines as they navigated their own entrepreneurial landscape.

Truth be told: I had no idea how to best deliver curriculum when I launched Lucky Break. I’d never attended a webinar or built a PowerPoint. But I had bootstrapped a multi-million dollar business. And I had a tremendous passion for helping others, even though I didn’t necessarily have a firm grasp on what kinds of entrepreneurs would tag me into the ring to help. Helping others on this wild ride of owning a business helps me evolve my crash-and-burn mistakes into key business lessons, deep empathy, and an uncanny ability to understand the challenges facing modern artisan businesses. So I put my nose to the grindstone and cultivated the tools, techniques, and strategies that have become Lucky Break’s hallmarks over the past few years.

In honor of Lucky Break’s fifth birthday, I indulged in a leisurely walk down memory lane. As I poured over my client list, I was struck by how incredibly varied it is. Some brand owners come to me in the pre-launch phase. Others seek out my help after they’ve been hitting the pavement for a few years. And sometimes I have the opportunity to help refresh or reinvent a business that’s been around for a decade or more! There’s not just diversity in the length of my client’s business journeys or their annual revenues, but a tremendous diversity in the kinds of artisan products I have the pleasure of working with, too.

I curated a list of some of my favorite clients and I thought you might enjoy a peek. Some have put Price-O-Matic (my pricing software tool) to good use. Others have worked more intimately with me on their brand development via Brick House Branding. I’ve created gorgeous line sheets to put their best foot forward with retailers, and I’ve helped many of them reach out to new retailers via my Wholesale Matchmaker service. However we’ve ultimately worked together, it’s been an honor to help nudge these savvy brand owners in the right direction while avoiding some of the trickier pitfalls along the way.

I hope you’ll explore their sites and throw some love in their direction!