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Featured Posts

How to Vet an Influencer

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Michelle Smith of MamaSuds, a creator of natural home care products and a member of the Think Tank.

Member Spotlight: Michelle Smith of MamaSuds

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How Brands Can Prepare for Holiday 2020

How Brands Can Prepare for Holiday 2020

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How to Use Pinterest for Artisan Brands

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Meet the Maker – Kelsie Macray of Beast + Babe

Chloe Tate

This week in our ongoing Meet the Maker series, we’re getting to know Kelsie Macray of Beast + Babe, a brand of dog collars and leashes that are handmade using artisan and vintage fabrics in Los Angeles, California. Welcome, Kelsie! LBC: What inspired you to take your leap as an entrepreneur? Kelsie: I had made some cool dog leashes…

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Category: Inspiration

Tags: Authentic Brand, beast and babe, Branding, Handmade, Handmade Dog Collars, kelsie macray, Lbc, meet the maker

Meet the Maker – Natasha Ryan of Pink Midnight Jewelry

Chloe Tate

  This week in our ongoing Meet the Maker series, we’re getting to know Brooklyn-based designer Natasha Ryan, the amazingly talented artisan behind Pink Midnight Jewelry.   LBC: What inspired you to take your leap as an entrepreneur? Natasha: I noticed that I was much more driven and motivated when I worked on my own personal…

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Category: Inspiration

Tags: Brooklyn, Etsy, Handmade Jewelry, Hudson Lawrence, jewelry artist, LBC Vault, Lou Grey, meet the maker, Midnight Jewelry, Natasha Ryan, pink midnight jewelry

Do You Truly Know Who Your Competitors Are?

Lela Barker

As a creative brand, how can you “outwit, outlast and outplay” when you don’t even know who your competitors actually are? But that’s the situation in which so many makers find themselves. We only have a vague idea of who our competition truly is, which means that we’re limited in our ability to explore under-served…

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Category: Brand Development

Tags: Brand, Branding, Collaboration, Competition, Competitive Brands, competitors, Complementary Brands, Conversation, LBC Vault, marketing

Meet the Maker – Alice Huang of Mei Vintage

Chloe Tate

  This week in our ongoing Meet the Maker series, we’re getting to know Alice Huang, the ocean-and-donut-loving, California-based handbag designer behind Mei Vintage.   LBC: What inspired you to take your leap as an entrepreneur? Alice: I studied graphic design and marketing communications in college, and have always been attracted to beautiful bold graphics…

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Category: Inspiration

Tags: Alice Huang, Handbag Designer, handmade bags, LBC Vault, meet the maker, Mei Vintage, Vintage Kimonos

Don’t Even Contemplate A Branding Project Until You Read This…

Lela Barker

I’ve been working one-on-one with several creative brands of late, each of whom is in the early stages of a rebrand. And I’ve noticed a pattern among them: they’ve tagged in a professional graphic designer (a deliciously smart move) but they believe that since they have that designer in their corner, they’ve covered all their…

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Category: Brand Development

Tags: Authentic Brand, Brand, Brand Management, Brand Owners, Brand Strategist, Brand Strategy, Brand Voice, Branding Elements, Creative Branding, Graphic Design, Graphic Designer, LBC Vault, marketing, Rebranding

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The Lucky Break Blog

Inspiration, strategy, and industry trends for makers and product designers on the move!

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  • How to Vet an Influencer
  • Member Spotlight: Michelle Smith of MamaSuds
  • How Brands Can Prepare for Holiday 2020
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  • Member Spotlight: Kathy Fraser of Milked

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