YOU AREN’T TARGET: A BETTER WAY TO MANAGE BLACK FRIDAY/ CYBER MONDAY PROMOTIONS

Lela Barker

I know, I know. It seems like the entire world is hosting sales of epic proportions for Black Friday and Cyber Monday. This is the season when the whole world loses its damn mind, slashing prices to the bone in an attempt to garner attention. While that may be a wise strategy for Best Buy…

Continue reading

Where Are They Now? Jenny Frech of Soapy Gnome

Angie Chua

  Are you wondering what happens to my Brick House Branding alumni post-graduation? What they do with the momentum + new-found knowledge? Curious about where they take their businesses in the year following all that hard work? I’m excited to introduce you to another BHB graduate who’s making waves!     MEET JENNY FRECH OF SOAPY GNOME This week,…

Continue reading

Where Are They Now? Patricia of Indigo Ember

Angie Chua

Wondering what happens to my Brick House Branding alumni post-graduation? What they do with the momentum + new-found knowledge? Curious about where they take their businesses in the year following all that hard work? Then settle in with a mug of something yummy for the next installment of my “Where Are They Now?” series! And I’m especially excited to…

Continue reading

Road Trip Recap: Craftcation + HSCG Conference

Lela Barker

  Hitting the road to meet new people, hug the necks of my clients in person, and spend some time with the Lucky Break team is one of my very favorite things to do. This year, I set off on a 12-day journey for back-to-back live events: Craftcation in Ventura, CA and the HSCG Conference in…

Continue reading

5 Common Wholesale Mistakes (and how you can avoid them)

Lela Barker

No matter what you create- stationery, jewelry, apothecary products, apparel + accessories, housewares, or something else- there seem to be some common wholesale woes that bind us all together. I know them intimately, having spent so many years as a full-time maker myself. And my work as a wholesale strategist for hundreds of other brands…

Continue reading