Melissa and I are back from a busy week in Indianapolis and I wanted to share some of the fun with you! For the second consecutive year, I was invited to present at the Handcrafted Soap & Cosmetic Guild’s annual conference. We spent five solid days meeting LBU alumni, answering questions + supporting new brands,…
Tag Archives: LBC Vault
Beauty brands: Are You Tracking The New Personal Care Products Safety Act?
Oh, the irony… Last night, I was sitting with a table full of LBU graduates (hi, gang!) at the fancy awards dinner on the final night of the Handcrafted Soap & Cosmetics Guild annual conference. I’d spent the last four days teaching, networking and supporting my fellow beauty makers and this was our final…
Thanks for the bag of dicks… no, really.
I received a surprise this week when I stopped by the post office to check Lucky Break’s mailbox. Tucked inside that petite metal cubicle was a small, nondescript box addressed to me. Tucked inside the box? A bag of dicks. No, really. A bag of gummy candy penises and an anonymous, unsigned letter inviting me…
How to Build a Press Kit for Creative Brands
When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…
A Tale of Two Customer Service Experiences
I’m neck-deep in the creation of my forthcoming branding class, which mean that I’ve spent hundreds of hours over the last six months reading, researching and meditating on how brands get traction in the marketplace and build loyalty among their customers. This week, I encountered two radically different experiences as a customer, each of which…