As I mentioned in previous posts, I spent almost the whole of June in Uganda. There were three distinct segments of the trip, including teaching a local NGO how to make shea-butter based products and an amazing safari at Murchison Falls, but the most unforgettable leg of the journey took place at an orphanage. …
FREE WORKSHEET: Identifying Your Ideal Customer
In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…
Lions, Elephants, and Monkeys… Oh My!
My teenage daughter and I had the best time in June on a safari in East Africa! I’d been lucky enough to safari a few times but this trip was particularly special. Not only because I got to see the joy in her eyes as Chloe hand-fed a wild Vervet monkey slices of her watermelon…
50 Blog Post Ideas for Beauty Entrepreneurs
During last week’s LBU: Secrets to Wholesale Success Office Hours call, we were mulling over the challenges of blogging. We all agreed on the numerous benefits of blogging for small businesses: 1. Blogging provides a steady stream of fresh content, which encourages Google’s spiders to crawl your site more often, boosting your organic…
MIA for 5 Weeks… Whaaat!?!? I’m back from East Africa!
So, just where in the sam hell have I been anyway? My blog went MIA for a solid five weeks as I disappeared into the wilds of east Africa. I’ve set foot on the continent more than a dozen times over the last few years and I’d even spent some time in Uganda in…