Let’s put on our shopkeeper hat. Being a “maker” is so firmly entrenched in our psyche that we often lose site of all the other angles. We’re so busy designing and creating and costing and promoting and paying that we often fail to take an objective look at the purchasing experience through the eyes…
How to Create a Trade Show Budget
There’s no doubt about it: trade shows are pricey affairs. Creative makers are often intimated by the price tag and uncertain of the benefits. This week in my LBU program, we’re exploring trade show strategies and I wanted to share a bit about budgeting for trade shows. Before we get to that, let’s firm…
Are You Ready to Work With Sales Reps?
Next week’s curriculum unit for my LBU students is all about working with sales reps and exhibiting at trade shows. We’re continuing to explore how to wholesale our products and sales reps are a topic of frequent discussion among creative makers. I’m excited to dive into the issue next week and really work through…
The 2 Most Frequently Forgotten Pieces of the Pricing Puzzle
Lately, my LBU students have been deep diving into some important costing exercises, because the first rule of wholesale is that you can’t afford NOT to know your COGS (cost of goods sold). And this isn’t the sort of thing that you can guess or estimate. This is the very left-brained component of our typically right-brained…
Bringing a Product to Market (FREE Product Development Worksheet!)
As I mentioned in my previous post, I recently journeyed to West Africa to participate in the 2013 Global Shea Conference. Lucky Break Consulting was proud to be a contributor to this amazing event, designed to promote shea butter and empower African entrepreneurs. Funlayo and Shola Alabi of Shea Radiance orchestrated a series of small…