For far-too-many years, I struggled with how to price my products. Late nights of cursing and crying and worrying were commonplace as I wrestled to get a firm grip on raw material, labor and overhead expenses and then extrapolate a competitive pricing structure from those figures. Enter my tech-savvy husband: I sweet talked my…
Recap: 2013 HSCG Conference
Christina and I are just back from the 2013 HSCG Conference in Raleigh, NC where we spent four days mixing + mingling, cocktailing + learning, meeting + empire building. This was my third conference (but the first as a sponsor!) and it proved to be an exceptionally well-run event. Lucky Break Consulting set up…
Recap: Tennessee Soap + Candle Social
Last weekend, I spent the day with 60+ bath and beauty entrepreneurs in Nashville, TN. There’s a tangible high to be had when there’s that much synergy in the room and the Tennessee Soap + Candle Social did not disappoint! I was honored to be asked to keynote the event and I seized the opportunity…
Ten Ways to Keep Your Wholesale Accounts Happy
Let’s put on our shopkeeper hat. Being a “maker” is so firmly entrenched in our psyche that we often lose site of all the other angles. We’re so busy designing and creating and costing and promoting and paying that we often fail to take an objective look at the purchasing experience through the eyes…
How to Create a Trade Show Budget
There’s no doubt about it: trade shows are pricey affairs. Creative makers are often intimated by the price tag and uncertain of the benefits. This week in my LBU program, we’re exploring trade show strategies and I wanted to share a bit about budgeting for trade shows. Before we get to that, let’s firm…