Category Archives: Brand Development

A Tour of the New Site + a Lesson on Listening to Your Customers

Lela Barker

A few days ago, I announced the relaunch of the new Lucky Break Consulting website, and you seem to love it as much as we do. Hooray! Thanks for the calls, texts, emails, tweets, and blog comments.  Waking up to an inbox full of kudos feels great, and I appreciate the support you’ve shown the…

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Today’s The Day That Our Outside Matches Our Inside…

Lela Barker

Seven loooong months in the making, a brand new Lucky Break was born today! I’m thoroughly exhausted, but so incredibly proud of this rebrand, this new site, and the thousands (!) of hours that it took to bring it to life. I hope you’ll grab a floor pillow, slip into your jammies and make yourself right…

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20 Tips for a Kickass Website

Lela Barker

  LBU offers some stellar bonuses designed not to just help makers conquer the wholesale marketplace, but to up their business game as well.  Website design + conversion strategies + search engine optimization are frequently mentioned in our private Facebook group and so many of us struggle with building websites that propel our balls forward…

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Bootstrap Branding + Big Book of Branding: Part 1

Lela Barker

Today kicks off an exciting two-part series on bootstrap branding. We’re sharing our juiciest resources, scouted from years of working in the trenches, to arm you with the tools designed to help you build a killer brand. We’re also going to walk you through the basic elements of a brand + show you how to…

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