We recently finished up a fun little project here at Lucky Break + I wanted to share it with you, too. It’s so important that we, as entrepreneurs, put ourselves “out there.” That effort can take many incarnations: engaging on social media, appearing at retail shows + wholesale trade shows, reaching out to PR…
Category Archives: Brand Development
The Difference Between a Commodity and a Brand
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
How to Build a Press Kit for Creative Brands
When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…
A Tale of Two Customer Service Experiences
I’m neck-deep in the creation of my forthcoming branding class, which mean that I’ve spent hundreds of hours over the last six months reading, researching and meditating on how brands get traction in the marketplace and build loyalty among their customers. This week, I encountered two radically different experiences as a customer, each of which…
The Dirty Little Secret Behind “About” Pages
Whenever I discover a new site, I immediately head to the “about” page, because I’m keen on connecting with the brand owner. And the statistics show that I’m not alone in that desire. Web gurus say that approximately 80% of all site visitors click through to the “about” page of a site. An apt analogy,…