This week, we’re bringing you part 3 of our “Brand Love Language” series. If you’ve missed any part of the series, we invite you to catch up on Part 1 and Part 2. Each series includes a download you don’t want to miss! In today’s installment, we’re expanding our word list and focusing on…
Category Archives: Brand Development
Brand Love Language Part 2: Love Notes + Woolen Mittens
This week, we’re continuing the love fest with part 2 of our “Brand Love Language” series. Be sure to add the downloads at the end of this post to your toolbox. By adding some magic to your content through thoughtful, lively language, you’re tuning into your audience to create a message that resonates with…
Brand Love Language Part 1: Rainbows + Frosted Cupcakes
As a creative entrepreneur and former small beauty manufacturer, I often find myself pondering product names and descriptions, blog content and social media posts on behalf of my business. I liken the process to writing a love letter or perhaps even a little flirting. After all, I’m aiming at the hearts and minds of my current and…
How do you know if a craft show, farmer’s market or community event is right for you?
Almost nothing is more frustrating than burning the midnight oil all week to build up inventory, playing Tetris with all of the “accoutrements” to get them to fit in the back of the car on a Friday night, then waking at the crack of dawn on Saturday, setting up shop in a school gym/…
FREE WORKSHEET: Identifying Your Ideal Customer
In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…