In Part 2 of today’s installment of our color series, we’re diving into color associations and how we can leverage color to influence buying decisions and help send the right messages to our customers. If you missed Part 1 of this series, Demystifying Color Theory, we welcome you to catch up here. So…
Category Archives: Brand Development
The Secret Language of Color Part 1: Building Powerful Color Palettes
Welcome to part 1 of the secret language of color series! I hope last week’s introduction has you meditating about your brand’s color palette and the messages they’re sending. If you missed that, we invite you to catch up on what’s happening here. Color is so influential on our behaviors that there’s actually a science behind…
The Secret + Powerful Language of Color
Color is essential to our perception. It can effect our mood, the clothes we wear and the things we eat. It can evoke pleasant or awful memories, make us more or less desirable and – yes, can even influence how we spend money. Studies from web analytics firm, Kissmetrics, report that a whopping 85% of shoppers…
Brand Love Language Part 5: Mistletoe + Fruit Cake (Download the complete Lucky Break Word Keeper Journal!)
This week, we’re bringing you the final installment of our “Brand Love Language” series. If you’ve missed any part of the series, we invite you to catch up on Part 1, Part 2, Part 3 and Part 4. Plus, we have a few special gifts for you. Read to the end for the surprises! …
Brand Love Language Part 4: Home Ec + Hopscotch
This week, we’re continuing our brand love language series with part 4. Be sure to add the download at the end of this post to your word keeping toolbox. We also welcome you to catch up on Part 1, Part 2 and Part 3. Today we’re talking about the good old days! More specifically,…