I received a surprise this week when I stopped by the post office to check Lucky Break’s mailbox. Tucked inside that petite metal cubicle was a small, nondescript box addressed to me. Tucked inside the box? A bag of dicks. No, really. A bag of gummy candy penises and an anonymous, unsigned letter inviting me…
How to Build a Press Kit for Creative Brands
When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…
Meet the Maker – Nicole O’Brien of Unique Pl8z
This week in our ongoing Meet the Maker series, we’re getting to know Nicole, the creative genius behind the uniquely creative brand Unique Pl8z! LBC: What inspired you to take the leap as an entrepreneur? Nicole: I have always loved the idea of owning my own business. My first business was actually a children’s consignment store in Poquoson, Virginia.…
Meet the Maker – Christy Rose of KBShimmer
This week in our ongoing Meet the Maker series, we’re getting to know Christy, the business and beauty maven behind the brand KBShimmer. LBC: What inspired you to take the leap as an entrepreneur? Christy: When I met my husband, I was amazed to see that both his parents had owned their own business for years. For…
A Tale of Two Customer Service Experiences
I’m neck-deep in the creation of my forthcoming branding class, which mean that I’ve spent hundreds of hours over the last six months reading, researching and meditating on how brands get traction in the marketplace and build loyalty among their customers. This week, I encountered two radically different experiences as a customer, each of which…