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Let’s get one thing squared away first: a trade show is NOT a big craft show. Craft shows/ farmer’s markets/ maker fairs are incredible opportunities for you to connect with the public to raise awareness of your brand and generate direct-to-consumer sales. Trade shows are designed to raise brand awareness and generate business-to-business sales. So…
This week in our ongoing Meet the Maker series, we’re thrilled to introduce you to Jamyla of Oyin Handmade. LBC: What inspired you to take the leap as an entrepreneur? Jamyla: I was initially inspired to the field by personal need — I was looking for a product that didn’t as yet exist in the…
Welcome to Part 2 of of the Bootstrap Branding series. If you missed part one of this series, we welcome you to catch up on it here and download our complimentary Big Book of Branding Resources – it’s an awesome resource not to be missed! Today we’re focusing on the visual identity of your brand. Your…
I was recently in the back of a cab in Kansas City, getting ready to lead a PR class at Central Soapers Workshop, when I decided to check in on Facebook and noticed this message waiting on me: “Lela! I’m not allowed to tell anyone yet but I HAVE to share with you, because…
This week in our ongoing Meet the Maker series, we’re delighted to introduce you to Wendy of Fruit Fly Pie Ceramics. LBC: When did you start your business and what inspired you to take the leap as an entrepreneur? Wendy: Sometimes in life we make the wrong decisions. Sometimes those decisions leave us…
