Jen from New Gloucester, Maine recently beamed this query over to me: “My husband & I have a wholesale/retail soap/personal care business and we are growing. We currently have one sales rep, but we need more help & have been having problems finding any. What is the best way to go about getting more sales…
How do you know if a craft show, farmer’s market or community event is right for you?
Almost nothing is more frustrating than burning the midnight oil all week to build up inventory, playing Tetris with all of the “accoutrements” to get them to fit in the back of the car on a Friday night, then waking at the crack of dawn on Saturday, setting up shop in a school gym/…
How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)
One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. There’s a distinct art to pitching and my curriculum teaches makers how to woo…
Tales from a Ugandan Orphanage
As I mentioned in previous posts, I spent almost the whole of June in Uganda. There were three distinct segments of the trip, including teaching a local NGO how to make shea-butter based products and an amazing safari at Murchison Falls, but the most unforgettable leg of the journey took place at an orphanage. …
FREE WORKSHEET: Identifying Your Ideal Customer
In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…