You’ve likely heard the expression that “beauty isn’t skin deep,” yes? It’s meant to convey that what we value about an individual is deeper than superficial beauty. I believe that’s true not just for people, but for brands, too. Through my work with makers and product designers, I’m introduced to new product-based brands…
Tag Archives: Branding
The Problem With “Handmade”
I realize that I might be marching myself in front of a firing squad by asserting that there’s an issue with the concept of “handmade” in an article designed to be shared amongst the handmade community. After all, I’m a handmade maker myself and I’ve built a nice little consulting business supporting other makers…
Are you putting a carefully edited product collection out into the world?
I’m gonna give it to you straight: launching a “too large” product collection is probably the most common mistake I see in my work with creative, product-based brands. Many of us are fueled by passion and creativity (and that’s a beautiful thing!), but it’s also a double-edged sword when we decide to launch a business.…
Meet the Maker – Tasha Chapman of Chapman at Sea
This week in our ongoing Meet the Maker series, we’re getting to know Tasha Chapman, the Florida-based maker behind Chapman at Sea, a line of amazing ocean-inspired bags and accessories. Welcome, Tasha! LBC: What inspired you to take your leap as an entrepreneur? Tasha: I’ve always worked on my own. Before starting Chapman at…
Meet the Maker – Kelsie Macray of Beast + Babe
This week in our ongoing Meet the Maker series, we’re getting to know Kelsie Macray of Beast + Babe, a brand of dog collars and leashes that are handmade using artisan and vintage fabrics in Los Angeles, California. Welcome, Kelsie! LBC: What inspired you to take your leap as an entrepreneur? Kelsie: I had made some cool dog leashes…