As a creative brand, how can you “outwit, outlast and outplay” when you don’t even know who your competitors actually are? But that’s the situation in which so many makers find themselves. We only have a vague idea of who our competition truly is, which means that we’re limited in our ability to explore under-served…
Tag Archives: Branding
It’s Time for a “Come to Jesus” Moment…
Most of the makers that I work with come at their work from a creative perspective rather than from a business perspective. And that can be an intrinsically beautiful thing as you push the edge of your work and continue to innovate. But that approach can simultaneously hamstring a growing brand. The desire…
Event Recap: The 2015 HSCG Conference
Melissa and I are back from a busy week in Indianapolis and I wanted to share some of the fun with you! For the second consecutive year, I was invited to present at the Handcrafted Soap & Cosmetic Guild’s annual conference. We spent five solid days meeting LBU alumni, answering questions + supporting new brands,…
Lucky Break Isn’t Simply For Beauty Brands!
Since Lucky Break launched in late 2012, I’ve had the great privilege of working with a few hundred creative brands from all around the word, from San Francisco to Brooklyn and Sydney to Hong Kong. I launched my first company, a globally-inspired spa brand, in 2003 so I earned my stripes in the bath +…
Bootstrap Branding + Big Book of Branding: Part 1
Today kicks off an exciting two-part series on bootstrap branding. We’re sharing our juiciest resources, scouted from years of working in the trenches, to arm you with the tools designed to help you build a killer brand. We’re also going to walk you through the basic elements of a brand + show you how to…