Almost nothing is more frustrating than burning the midnight oil all week to build up inventory, playing Tetris with all of the “accoutrements” to get them to fit in the back of the car on a Friday night, then waking at the crack of dawn on Saturday, setting up shop in a school gym/…
Tag Archives: LBC Vault
How to Pitch to Shops Via Email (PLUS: My Free Sample Pitch Email Script)
One of our central focuses in my course LBU Live: Secrets to Wholesale Success class is the art of the pitch: knowing which shops to approach, understanding what they expect from you, and learning strategies for making your pitches more effective. There’s a distinct art to pitching and my curriculum teaches makers how to woo…
Tales from a Ugandan Orphanage
As I mentioned in previous posts, I spent almost the whole of June in Uganda. There were three distinct segments of the trip, including teaching a local NGO how to make shea-butter based products and an amazing safari at Murchison Falls, but the most unforgettable leg of the journey took place at an orphanage. …
FREE WORKSHEET: Identifying Your Ideal Customer
In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…
Lions, Elephants, and Monkeys… Oh My!
My teenage daughter and I had the best time in June on a safari in East Africa! I’d been lucky enough to safari a few times but this trip was particularly special. Not only because I got to see the joy in her eyes as Chloe hand-fed a wild Vervet monkey slices of her watermelon…