No matter what you create- stationery, jewelry, apothecary products, apparel + accessories, housewares, or something else- there seem to be some common wholesale woes that bind us all together. I know them intimately, having spent so many years as a full-time maker myself. And my work as a wholesale strategist for hundreds of other brands…
Tag Archives: Wholesale
Announcing A BIG Win For One of Our Favorite Brands!
I’m doing-cartwheels-excited to share that our friend, Stacia Guzzo of Handcrafted Honey Bee is headed to NYC for Etsy’s “Open Call” event. Stacia was selected as one of 30 makers (out of 5,000+ entries!) in this nationwide competition and she’s in the Big Apple prepping as I type this. I’m particularly thrilled for Stacia…
The Difference Between a Commodity and a Brand
Many of us have been thinking about the process of branding all wrong. We think our logo, color palette and font selection is what defines our brand. We mistakenly believe that the visual aesthetics that we’ve carefully constructed to represent us are what sets us apart in the marketplace. And while that’s certainly…
There’s an exciting new way to enjoy LBU!
Have you met my beloved LBU? It’s a pretty amazing program for makers of all stripes, designed to infuse emerging creative brands with savvy business strategy. It’s my pride and joy and I’ve invested more than 3,000 hours into making it the go-to how-to-wholesale program. I’ve had the great pleasure of graduating more than 120…
The Secret To Successfully Pitching Your Work to Shops
Of all the things I’m asked, I hear one query far more frequently than most others: “Pray tell, how am I supposed to get shops to notice me + feature my work?” If I had a dollar for every time I was asked, I’d been sunning myself on a yacht in Ibiza while…