If you’ve been around for a hot minute, then you’ve likely heard me preach that good branding is more than skin-deep. It’s more than a good name. Much more than a pretty logo. Truly standout brands are built from the inside out, infusing every facet of the company’s marketing with a strategic focus on the…
Category Archives: Brand Development
Studying good branding? Start here…
Can I be honest for a moment? There’s a lot of really mediocre branding out there. I’ve spent some time meditating on why that is and I think it boils down to two essential things: 1. Many of us sort of fell backwards into our business, which means we skipped some of the…
Thinking about hiring a designer through Fiverr or 99designs? Please think again…
When I first started my business, I was a severely resource-constrained single mother, which is a gentle way of communicating to you that I was horrifically broke. Launching a brand is an expensive endeavor, and I often hear from my clients that they’re feeling the financial squeeze that frequently becomes the hallmark of the…
Three Innovative Funding Sources for Creative Brands
Raise your hand if you need dollah, dollah bills to invest in your business? Yea, I thought so. One of the advantages of engaging in daily conversations with makers + products designers is that I’m able to keep a finger firmly on the pulse of the daily struggles that we all face as creative entrepreneurs.…
It’s Time for a “Come to Jesus” Meeting About Your Branding
You’ve likely heard the expression that “beauty isn’t skin deep,” yes? It’s meant to convey that what we value about an individual is deeper than superficial beauty. I believe that’s true not just for people, but for brands, too. Through my work with makers and product designers, I’m introduced to new product-based brands…