I’m lucky to work with some amazing bath, body and candle brands and some of the coolest gourmet food companies on the planet. Many of those are startup brands who are bootstrapping the way to their dreams. Working with limited funds, many of my clients print their own labels (with the help of https://gmplabeling.com/) in…
Tag Archives: Business
How Do You Know if a Trade Show is Right for You?
Let’s get one thing squared away first: a trade show is NOT a big craft show. Craft shows/ farmer’s markets/ maker fairs are incredible opportunities for you to connect with the public to raise awareness of your brand and generate direct-to-consumer sales. Trade shows are designed to raise brand awareness and generate business-to-business sales. So…
What 10 Years in Business Have Taught Me
Yesterday marked ten years since I started my first company. I spent the day enjoying my family, indulging in a long bath, a pot of fresh ginger tea and a long walk down Memory Lane. I realize it’s cliche, but I could not possibly have imagined this journey when we flipped the switch on the…
FREE WORKSHEET: Identifying Your Ideal Customer
In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…
50 Blog Post Ideas for Beauty Entrepreneurs
During last week’s LBU: Secrets to Wholesale Success Office Hours call, we were mulling over the challenges of blogging. We all agreed on the numerous benefits of blogging for small businesses: 1. Blogging provides a steady stream of fresh content, which encourages Google’s spiders to crawl your site more often, boosting your organic…