Melissa and I are back from a busy week in Indianapolis and I wanted to share some of the fun with you! For the second consecutive year, I was invited to present at the Handcrafted Soap & Cosmetic Guild’s annual conference. We spent five solid days meeting LBU alumni, answering questions + supporting new brands,…
Tag Archives: Brand
How to Build a Press Kit for Creative Brands
When I work with creative brands of all stripes, one of the brands assets I recommend they develop is a Press Kit. You’ve likely heard of them, but there’s a good bit of confusion surrounding them, what they’re meant to accomplish and how to design a press kit. My LBU Alumni Coaching Group has…
The Dirty Little Secret Behind “About” Pages
Whenever I discover a new site, I immediately head to the “about” page, because I’m keen on connecting with the brand owner. And the statistics show that I’m not alone in that desire. Web gurus say that approximately 80% of all site visitors click through to the “about” page of a site. An apt analogy,…
The Birth of a Logo (and how I almost drove my designer crazy)
This blog is part of an ongoing peek inside the process of rebranding Lucky Break Consulting. You’re invited to catch part 1, which explores how I learned to really listen to my customers and develop a website built especially for them. Part 2 details how to use Pinterest to create brand mood and inspiration boards.…
Using Pinterest to Create Brand Inspiration Boards
Today marks one week since I unveiled the new Lucky Break rebrand and I have had such fun reading your emails, texts and blog comments. I’m grateful to have you cheering me on, and I’m so tickled with the results. As promised, throughout the month of January, I’m taking you on a backstage tour of…