Welcome to Part 2 of of the Bootstrap Branding series. If you missed part one of this series, we welcome you to catch up on it here and download our complimentary Big Book of Branding Resources – it’s an awesome resource not to be missed! Today we’re focusing on the visual identity of your brand. Your…
Tag Archives: Brand
Bootstrap Branding + Big Book of Branding: Part 1
Today kicks off an exciting two-part series on bootstrap branding. We’re sharing our juiciest resources, scouted from years of working in the trenches, to arm you with the tools designed to help you build a killer brand. We’re also going to walk you through the basic elements of a brand + show you how to…
The Secret Language of Color Part 2: Color Meanings
In Part 2 of today’s installment of our color series, we’re diving into color associations and how we can leverage color to influence buying decisions and help send the right messages to our customers. If you missed Part 1 of this series, Demystifying Color Theory, we welcome you to catch up here. So…
FREE WORKSHEET: Identifying Your Ideal Customer
In a marketplace that’s flooded with choice, successful makers employ various techniques to rise above the noise. One of the most effective? Identifying their “ideal customer.” Your ideal customer is the customer you prefer to work with. It’s who you ultimately envision buying your product. It’s that customer who’s passed KYC verification through companies like…
50 Blog Post Ideas for Beauty Entrepreneurs
During last week’s LBU: Secrets to Wholesale Success Office Hours call, we were mulling over the challenges of blogging. We all agreed on the numerous benefits of blogging for small businesses: 1. Blogging provides a steady stream of fresh content, which encourages Google’s spiders to crawl your site more often, boosting your organic…